Case Studies

Case Studies

tedturner

Travel Tourism PR

Ted Turner’s Vermejo Park Ranch , one of the West’s premier hunting, fishing and nature tourism resorts, located in beautiful northern New Mexico. The Ranch spans over 920 square miles and encompasses a wide variety of ecosystems, ranging from grassland prairies to high mountain peaks. Leary PR works to create travel writer public relations programs for the Ranch with major national and regional travel, luxury, outdoors and adventure writers.


blogger

Blogger Events

From food, to lifestyle, fitness, travel, fashion, home and more…Leary PR creates comprehensive blogger programs specifically tailored to the needs of the individual client and their target audience. Recent blogger programming have included “A Sweet Day at Chestnut Hill Square” highlighting the complex’s offerings (class at SoulCycle, lunch at sweetgreen, cupcake tasting at Sweet) and a “Fall for Fall Fashion” blogger cruise at CambridgeSide Galleria.


tjmaxx

TJ MAXX

For 20 years, Leary & Co., Inc. Public Relations represented TJ Maxx, working with the off-price retailer from when the chain consisted of just forty stores up until it consisted of more than 800 locations nationwide. Leary PR’s challenge – to increase consumer awareness of T.J. Maxx as the off-price family apparel resource.Leary & Co., Inc. Public Relations created a comprehensive media relations program to establish T.J. Maxx as a key fashion resource. The agency developed a variety of fashion forward and consumer oriented fashion releases and photo shoots to maximize publicity efforts. The program met with phenomenal results: T.J. Maxx has been featured in thousands of newspapers across the country. As the program grew over the years, fashion features greatly increased in both size and scope.


chadwick

CATALOGS AND WEBSITES

(Chadwick’s of Boston, metrostyle, Jessica London, La Redoute, Roaman’s, BrylaneHome, BrylaneHome Kitchen, Intimate Promise, Paula Young – STYLE by Jaclyn Smith)Leary & Co., Inc. Public Relations has extensive experience with publicity for catalogs and websites. Our merchandise lending program allows editors, stylists and fashion writers to utilize our clients’ merchandise for all their editorial needs. We visit the editors and producers in New York City regularly, as well as work with syndicated writers, bloggers and online media on a daily basis.

The result is a network of contacts who use our clients’ merchandise and message often – resulting in national placements for our clients in such publications as USA Today, People Magazine, US Weekly, O, the Oprah Magazine, Good Housekeeping and more.

Leary PR also works with national stylists to outfit announcers for such exciting television programming as MTV, E! Entertainment Network, The Style Network and more.


roamans

ROAMAN’S AND THE HEART TRUTH

As the premiere plus size website and catalog company, Roaman’s reaches millions of women each year featuring fashionable, affordable clothing and accessories. As a concerned corporate citizen, Roaman’s asked Leary PR to develop a program which would help their shoppers and women everywhere learn more about important information for their health and well being.Leary PR has worked with Roaman’s to develop a partnership with The Heart Truth (hearttruth.gov), a public awareness initiative led by the National Heart, Lung, and Blood Institute. With heart disease as the number one killer of women, Roaman’s has teamed with NHLBI in an information sharing initiative which features the Red Dress campaign to create awareness for heart health. Roaman’s created a special web based program to bring attention to heart disease, as well as raise monies for the American Heart Association through sale of the Red Dress Pins, and via proceeds from Roaman’s extensive “Red Spread” of fashion items on the February website.


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BREAD & CIRCUS / WHOLE FOODS

Bread & Circus was one of the few health food chains in the country, specializing in high quality products and aggressive customer relations. The chain was in an expansion mode and retained Leary & Co., Inc. Public Relations for grand openings, consumer publicity, product publicity and special events. The owners hoped to attract potential buyers/investors through regional and local media awareness.The agency developed a comprehensive public relations campaign geared to increase consumer recognition of the Bread & Circus name and image among diversified publics. Leary & Co., Inc. Public Relations implemented a series of in-store events across the chain to foster product and store awareness. Media relations highlighted grand openings, product/recipe publicity, special event tastings and profiles on Bread & Circus management/owners. In addition, the agency handled crisis communications, spokesperson training and media receptions.

This multi-tiered campaign was a prime example of how public relations came together to result in a highly successful, cohesive campaign. Bread & Circus was mentioned frequently and prominently in each Bread & Circus market — in both print and broadcast publicity. Visibility for the Bread & Circus chain increased significantly and, with it, a marked rise in sales. The result: the chain, privately owned by a husband and wife team, was sold to Whole Foods Supermarkets. Three years later, Whole Foods came to the agency to work again with the New England Bread & Circus/Whole Foods stores to increase visibility.


FEN_logo

FAMILY EDUCATION NETWORK

The Family Education Company, parent company of the FamilyEducation Network web site, approached the agency to assist with consumer media relations for their parent information site.Through consumer, high technology/Internet, and financial media relations, the agency garnered print and broadcast publicity for the Boston-based web site totaling over 60 million in circulation. Such publicity included major placements in the Wall Street Journal, Boston Globe, Good Housekeeping, Woman’s Day, Industry Week, Red Herring, and many more.

The challenge was to take a parent web site which offered free home/school connection and gain credibility and demand for its services. This was accomplished through an aggressive media relations campaign highlighting business press media tours for company CEO Jon Carson (focus: a unique private/public partnership on the Internet) and consumer/parenting media tours for Co-Founder Carroll Miller (focus: on-line resource for busy parents).

The tremendous success of the campaign can be attributed to a consistent media relations outreach effort , constantly focusing on new, cutting edge issues of importance to readers and viewers.


seaport

SEAPORT HOTEL BOSTON

Leary & Co., Inc. Public Relations was retained to handle media relations for Boston’s newest hotel which opened in May, 1998. The agency has worked on all aspects of the hotel–from its initial approval process, ground breaking, construction and formal opening. During the course of three years, the agency as implemented an aggressive and successful outreach effort resulting in two press conferences, numerous on-site editorial tours and countless interviews. Business, feature, travel, lifestyle and food press continue to publicize Boston’s exciting new hotel located in the heart of the city’s revitalized Seaport District.In addition to general media relations for the hotel, the agency has also been involved in publicizing the revitalized harbor area known as the Seaport District, working with the many businesses and community leaders in this area.


BUSINESS TO BUSINESS EXPERIENCE

In addition to consumer/retail experience, Leary & Co., Inc. has represented a wide, and impressive, array of business clientele. Many business to business opportunities and programs have been developed for these clients which include:

  • The World Trade Center Boston (meeting & convention planning)
  • The World Trade Center Office Towers (Mayor’s office press conference/local business outreach)
  • Fidelity Technology Solutions
  • HR Logic (human resources outsourcer)
  • J Robert Scott (executive search firm)
  • Devonshire Custom Publishing
  • British Telecommunications
  • Cambridgeport Bank
  • Givenation.com
  • Lowell, Blake & Associates
  • Pell Rudman & Co., Inc. (a United Asset Mgmt. Co.)

We have created trade media campaigns, media tours, written by-lined articles, developed seminars and other business to business activities for these clients.


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SPONSORSHIP EXPERIENCE

Leary & Co., Inc. has worked with a wide array of clients creating sponsorship opportunities. Highlights include:Identifying and forging the partnership between T.J. Maxx and Save the Children
Starting with just 100 T.J. Maxx stores sponsoring 100 children, today the program includes special merchandise sold exclusively at T.J. Maxx stores to benefit Save the Children.

Home Goods and Oprah: Building and Decorating a Habitat for the Humanity’s House

Leary & Co., Inc. Public Relations forged a unique–and successful–sponsorship with Habitat for Humanity’s/Boston. Leary & Co. worked with contacts at the local ABC TV affiliate and asked former client Jordan’s Furniture for assistance. Together, Jordan’s and HomeGoods furnished a house donated by Steven Tyler, and helped Oprah’s “Angels” realize a family’s dream. The entire project was filmed on Oprah and WCVB-TV’s “Chronicle” entertainment program.

Burlington Mall and South Shore Plaza Team with WBZ-TV/Boston on Operation Overcoat

Leary & Co. worked with Burlington Mall and South Shore Plaza on Operation Overcoat–a coat drive to collect men’s, women’s and children’s outerwear. The agency approached WBZ-TV Channel 4 in Boston to become an event sponsor. During the agency’s tenure on the program coat collection soared from 500 coats to over 10,000 coats. Agency also created a silent auction, in which coats from local celebrities were displayed and bid upon by shoppers during the designated timeframe. This event generated additional publicity and excitement for malls/program.

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